We Costco members are an odd lot. We pay $50 a year for the privilege of witnessing humanity at its basic level: the hunter and the gatherer. At Costco, Saturday is Sample Day! People go crazy over getting free samples of coffee, yogurt, protein bars, and...VITAMIN D. Yes, a stony-faced, hair-netted one-day contractor at Costco stoically thrust at me a vitamin D sample. Costco sees free-sampling as a way to grab buyers and their money. "It's new! It's the latest! Try it!" Costco members see free-sampling as a way to try new things--some members even see Sample Saturday as a grazing opportunity: it's free lunch! But what's the impetus for offering VITAMIN D?! Judging from these hypothetical customer reactions, I still can't figure it out:[A] "Honey, I don't need lunch--I had my fill of vitamin D at Costco!"
[B] "Wow, this vitamin D is so awesome, I'm gonna buy a 5-lb. tub of it!"
[C] "Tasty."
[D] "That vitamin D really kicked my bones into high gear. I now know that I can't live without it."
Don't ask me which answer is right.







